The Real Reasons You Have No Cash Are you sick of worrying about paying your bills and still having enough money to pay your GST and tax? This is a common complaint from small business owners who universally find lack of cash to be one of the toughest issues to overcome. Cash flow budgets are …
Improve your business
3 Simple and Effective Pricing Strategies – Part 3
Pricing Strategies – Part 3 In part 3 of our series on pricing strategies, we discuss Framing and how you might use it to your advantage. Framing Framing is about what your customer is likely to compare your product or service to when they are deciding what is an acceptable price to pay. People like …
3 Simple and Effective Pricing Strategies – Part 2
Pricing Strategies – Part 2 Part 2 of our series on Pricing Strategies looks at how to direct your customer’s focus where you want it. Anchor Pricing When a Customer looks at a list of options for your product or service, they will tend to compare prices and use the highest priced offering as a …
3 simple and effective pricing strategies
Pricing Strategy Pricing strategy isn’t just about cost plus markup, or blindly aiming for the highest price possible, the very best marketers understand the psychological drivers behind consumer decision making. For those who don’t have hours to spend immersed in that subject, here is the first of 3 effective strategies to consider using in your …